Monday, August 31st is the last day to participate in the RIF/Macy's Book a Brighter Future campaign. Here's the scoop from RIF:
"It’s back-to-school time, the perfect time to Book A Brighter Future™ for kids! Now through August 31, you can save on back-to-school shopping at Macy’s and support children’s literacy. As part of RIF and Macy’s Book A Brighter Future campaign, you can give $3 and get a $10 off* coupon for your next in-store purchase of $50 or more. Macy's will donate 100% of every $3 to RIF to provide free books and literacy resources to children who need them most.
For some added excitement, select Macy’s stores nationwide will host fun-filled spelling bees Sunday, August 16 for children ages 8–12. Each semifinalist wins a trip to New York City, hotel accommodations, and the chance to compete in the final spelling bee at Macy's Herald Square. The grand prize winner will receive a $5,000 Kaplan Tutoring Scholarship."
RIF's Read for Change program, part of the United We Serve campaign, runs through September 11th. Here are the details on that:
"As part of United We Serve, President Obama’s national effort to create meaningful change through volunteer service, RIF and the Verizon Foundation’s Thinkinity have launched Read for Change. The campaign challenges all Americans to collectively log 3 million minutes of reading with children by September 11 to raise awareness about the impact of children’s literacy on our nation’s future.
Bring positive change to the young children in your community. Start reading with kids today."
As I write this, Read for Change is closing in on the goal of 3 million minutes spent reading with kids this summer (at 2,783,966). It's not too late to participate, and help RIF reach the 3 million minute goal. And if you're out shopping at Macy's this late-summer weekend, participating in Book a Brighter Future can make a difference.



Thank you, Jen, for this great post in support of RIF's efforts for children and families!
Posted by: Rasco from RIF | August 29, 2009 at 01:15 PM
I'm always happy to help, Carol!
Posted by: Jen Robinson | August 29, 2009 at 04:56 PM
What a great final push for both the Macy's Book A Brighter Future campaign and Read for Change! We can't wait to share the final results with you and let you share in the big win for children's literacy!
Posted by: Lynn | August 31, 2009 at 06:19 AM
Jen, thank you for highlighting RIF's Book A Brighter Future campaign with Macy's! Macy's has been an outstanding partner, and we want to thank everyone who has supported this year's campaign.
Posted by: Erika Ekdahl | August 31, 2009 at 06:23 AM
Hi Jen, thank you so much for spreading the word about both of these very worthwhile campaigns. We would not be near as successful without our "RIF friends" supporting our initiatives. Take care
Posted by: Stephen Leach | August 31, 2009 at 06:39 AM
I'm happy to help, Lynn, Erika, and Stephen. And I certainly look forward to hearing about the final results of both campaigns. Have a great week!
Posted by: Jen Robinson | August 31, 2009 at 08:35 AM