The RIF #BeBookSmart Mobile and Me
July 06, 2011
Today I had an opportunity that really thrilled my inner 8-year-old, the one who grew up watching RIF public service announcements about how Reading is FUNdamental. The RIF #BeBookSmart car, a truly awesome little smart car with a stack of books on top, is touring California right now. B. B. Smart, as the car is called, is drumming up excitement for RIF's summer promotion with Macy's to raise money so that RIF can continue to buy books for kids. (You can find more details here and you can enter a related contest on Facebook here.) This program is extra-important this summer, given the large funding hit that RIF took in this year's federal budgeting cycle.
Anyway, B. B. Smart made a quick stop this afternoon at my house in San Jose. Here are some photos:
Is it not the cutest car you've ever seen? Even if it didn't have books on top, it would be cute. But as it is? Priceless. I only wish I'd had more advance notice - I could have planned a little party. But Baby Bookworm and I still had a great time meeting B. B. Smart and driver Charles.
If, like me, you think that RIF's book distribution program is fundamentally important, please do consider checking out the RIF Macy's summer promotion. Just go to any counter at Macy's and give $3 to help provide a book for a child. You'll then get $10 off a $50 purchase. Macy’s will donate 100 percent of every $3 to RIF. Or, you know, you can just donate to RIF directly. I can't promise that you'll get to see B. B. Smart. But I can promise that you'll be helping to put books into kids' hands.
What a great afternoon for me and my inner child! You have to love a nonprofit that has such a spirit of fun.